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Pre-Visualizing the Impact of Lighting - Book Excerpt - Creative Lighting Tips And Techniques
October 30, 2011

Creative Lighting: Digital Photography Tips and TechniquesThe following excerpt is from a wonderful new digital photography book, Creative Lighting: Digital Photography Tips and Techniques by award-winning professional photographer Harold Davis. The book covers both natural light and studio lighting. However, it is not a cookbook covering studio lighting setups; nor is it a book that emphasizes the pixels over the overall visual impact that a photograph can make.

Each of the photos in Creative Lighting can be used to generate ideas for your own work — how you can use existing light, alter light, or create lighting to make spectacular photos of your own. The author includes the story behind each photo in the book, as well as full technical data about the captures.

Pre-Visualizing the Impact of Lighting
Ansel Adams popularized the concept of pre-visualization, which he defined as the “process of ‘seeing’ the final print while viewing the subject.” Adams explained that “with practice the photographer can anticipate the various influences of each stage of photographic procedure, and incorporate these intuitively in visualizing a final image.”

With the advent of digital, pre-visualization skills are even more important than they were in Adams’s era. Every RAW file can be processed and adjusted in myriad ways—and the final image depends as much upon these procedures as it does upon the original capture.

While greater variations are easily possible before one even gets to the print-making stage, the skills needed for pre-visualization are essentially the same as they were before digital. Some fundamental rules will always apply. The most important idea is to understand the emotional response you want to engender in someone looking at your image, and carefully consider how the lighting in your photo will work to achieve that response.

What is most important in your image? Where is the emotional “punch” in an image going to come from? Are you going to show your viewers something they wouldn’t have seen before because it appears shrouded in darkness? In this case, exposure can be used in response to the lighting to “open up” dark areas of the photo, making the viewers of your image feel that they are privy to deep and dark secrets.

If the emotional point of your photo is to show an intricate and interesting object against a dark background, then you need to light the object so that it appears radiant, and expose for the object, letting the background possibly go dark.

Images intended to convey a bright and almost ethereal effect need to be exposed so that they are very light—but at the same time no important details are lost.

If the point of your composition is to show an interesting and unexpected pattern, then you must be sure your lighting and exposure renders repeating elements so that viewers will regard them as a pattern.

Whatever the image you’ve pre-visualized, using lighting to your advantage is the first—and probably most important—step in a process that involves all facets of digital image processing. It’s important to consider your lighting in the context of digital procedures—and make your exposures armed with experience about what is possible in the context of how you plan to process your image.

Pre-Visualizing the Impact of Lighting

18mm, 3 minutes at f/5.6 and ISO 100, tripod mounted
The view from the slopes of Mission Peak—above Fremont, California—was almost completely dark in the foreground, with the lights of the San Francisco Bay region twinkling in the distance. While shrouded in darkness, I knew there was a rustic, wooden cattle fence along the slopes. I pre-visualized a photo showing the contrast between the dilapidated fence and the modern city beyond, and picked an exposure long enough for the fence and foreground to become clearly rendered.

Pre-Visualizing the Impact of Lighting

85mm perspective-correcting macro, 8 seconds at f/51 and ISO 100, tripod mounted
My idea was to expose this image so that only the light reflected by the red pepper would show and the rest of the image—consisting of out-of-focus dark green peppers—would go very dark. In other words, the pepper would be viewed as if it was floating in space.

Pre-Visualizing the Impact of Lighting

200mm macro, 1/160 of a second at f/16 and ISO 200, tripod mounted
Shooting this image of water drops on a leaf’s edge in the early morning sun, I pre-visualized—and exposed for—an image that showed the pattern in the leaf, and the back lit water drops, while allowing the background to go very dark. Besides the backlit water drops, the most important element in this composition is the edge of the leaf.

Here are the links to the other free excerpts:

Understanding Exposure
Overexposure And Underexposure
Using A Histogram In Photoshop
All About Aperture
Working With Shutter Speeds
Working With The ISO
Using Exposure Controls with Lighting
White Balance And Color

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onOne Photoshop Plugins Sale - Plus Exclusive 10% Discount

onOne Photoshop Plugins Sale - Big Savings - Plus 10% DiscountonOne has launched a big sale that has reduced the prices of every one of their plugins. Visit onOne for full product descriptions. And if you decide to purchase one of their plugins, use our exclusive discount code - PSSPPT06 - for an additional 10% discount. Here's a list of the sale prices (before our 10% discount is applied):

Perfect Photo Suite $299.95 / $149.95 (upgrade)
Perfect Photo Suite 5.5 includes all of the onOne Software products and works with Adobe Photoshop, Lightroom and Aperture. Five of the products in the Suite even work as stand-alone applications now.

Perfect Resize 7 $199.95 / $69.95 (upgrade)
The next generation of Genuine Fractals is still the industry standard for image enlargement. Works with Photoshop CS5, Lightroom, and Aperture or as a stand-alone application.

Perfect Layers $69.95
Perfect Layers is the fast and easy way to bring a layered workflow to Lightroom and Aperture. Perfect Layers works with Lightroom and Aperture or as a standalone application.

FocalPoint $99.95 / $69.95 (upgrade)
onOne Photoshop Plugins Sale - Big Savings - Plus 10% DiscountAdd realistic depth of field to your images. Works with Photoshop CS5, Lightroom, and Aperture or as a stand-alone application.

PhotoTune $99.95 / $69.95 (upgrade)
Getting great color in your images is not as hard as you think. Works with Photoshop CS5, Lightroom, and Aperture or as a stand-alone application.

Mask Pro 4 $99.95 / $69.95 (upgrade)
For removing unwanted backgrounds, Mask Pro is the Photoshop plugin recommended by Advanced Photoshop magazine. Works as a plug-in for Photoshop.

PhotoTools $99.95 / $69.95 (upgrade)
Instantly give your photos the professional look. Works as a Photoshop plug-in.

PhotoFrame $99.95 / $69.95 (upgrade)
Add the perfect finishing touch to your photos or create an album layout design. Works with Photoshop CS5, Lightroom, and Aperture or as a stand-alone application.
Photoshop Blog
Exclusive 15% Discount On Topaz Plugins, Bundles And Upgrades

Topaz Photoshop Bundle - Exclusive 15% Discount - Six Essential Photoshop Plug-InsEnter our exclusive discount coupon code PHOTOSHOPSUPPORT during the checkout process at Topaz Labs for an instant 15% discount on any Topaz product, including bundles and upgrades.

Topaz Labs Photoshop plug-ins are specifically designed to expand a photographer's creative toolbox by harnessing powerful image technology developments. Photographers everywhere are now taking advantage of the creative exposure effects, artistic simplification, unique edge manipulation, and top-of-the-line noise reduction offered in Topaz products. The Topaz Photoshop Plugins Bundle is a super powerful Photoshop plugins package that includes the following Topaz products:

Topaz Adjust
Deliver stunning and dynamic images with this uniquely powerful plug-in that features HDR-like abilities and enhances exposure, color and detail.
Topaz InFocus
Exclusive 15% Discount On All Topaz PluginsTopaz InFocus uses the latest advancements in image deconvolution technology to restore, refine and sharpen image detail.
Topaz Detail
A three-level detail adjustment plug-in that specializes in micro-contrast enhancements and sharpening with no artifacts.
Topaz ReMask
The fastest and most effective masking and extraction program with one-click mask refining.
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Highest-quality noise reduction plug-in that removes the most noise and color noise while preserving the most image detail.
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Provides creative simplification, art effects, and line accentuation for easy one-of-a-kind art.
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Take control of the detail depth of your images with extensive smoothing, texture control and edge enhancement tools.
Topaz DeJPEG
Drastically improves the quality of web images and other compressed photos.

Learn more about the Topaz Photoshop Plugins Bundle. Download a free trial version.
Photoshop Blog
Auto FX 15% Off Special Discount Code For Photoshop Plugins - Coupon Code S94525

Auto FX 25% Off Special Discount Code For Photoshop Plugins - Coupon Code S94525Our friends at Auto FX have given us an exclusive special offer discount coupon code S94525 that will give you an instant 15% discount on any and all of their amazing Photoshop plugins and even their special Photoshop Plugin Bundles.

All you have to do is apply coupon code S94525 during the checkout process and you'll have your amount recalculated to include the discount. Below is an overview of their Photoshop Bundle Deal, which the S94525 coupon code will add another 15% discount to. Enjoy!

The Auto FX Plug-in Suite provides a comprehensive selection of visual effects from the world's premier developer of Adobe Photoshop Plug-ins. This suite of products works with Photoshop CS, CS2, CS3, CS4 and CS5. Auto FX Plug-in Suite includes 165 effect filters and thousands of instant effects to improve your images. Purchased separately, the products in this suite are worth over $1,400. By purchasing the Plug-in Suite for $499 you'll save $900.
Photoshop Blog
Photoshop Masking Plugin Fluid Mask - Exclusive Instant Discount

Photoshop Masking Plugin Fluid Mask 3 - Price Drop And Exclusive $20 Instant Discount - Now Only $129The 4 1/2 out of 5 star review of Fluid Mask at MacWorld begins by saying that this "Photoshop plug-in takes the pain out of extracting backgrounds," and goes on to recommend the latest version, stating that "Fluid Mask is a very effective tool for separating objects from their backgrounds. It offers a variety of useful features for tackling almost any difficult image, from wispy hair to complex foliage. Online video tutorials and live training sessions help ease the learning curve."

Our friends at Vertus, the makers of Fluid Mask Photoshop Plugin, have set up a special exclusive discount for PhotoshopSupport.com. Go to our Fluid Mask page for a special, exclusive discount link.

Fluid Mask is designed for photographers, image editors, graphic designers and all those who take digital image editing seriously. In a streamlined interface and workflow, Fluid Mask instantly shows key edges in the image and provides comprehensive easy to use tools that work with difficult-to-see edges and tricky areas like trees & lattices. Fluid Mask will also preserve all-important edge information for a professional quality cut out. Go to our Fluid Mask page for more info.
Photoshop Blog
Special Deals On Nik Software Photoshop Plugins - Viveza, Complete Collection - 15% DISCOUNT COUPONS

Follow the links below and the 15% discount will be AUTOMATICALLY APPLIED to any purchase you make, or use our exclusive discount coupon code - NIKPSS - during the checkout process at Nik Software for the instant 15% discount. This exclusive discount coupon code can be applied to all the latest Nik Software Photoshop plugins, including Silver Efex Pro, Color Efex Pro, Viveza, HDR Efex Pro, and The Complete Collection (big savings).

Nik Software The Complete Collection (Plugins Bundle)
Nik SOftware The Complete Collection (Plugins Bundle)
The Complete Collection includes all of Nik Software's latest award-winning plug-in software titles for Photoshop, Lightroom and Aperture including: Dfine, Viveza, HDR Efex Pro, Color Efex Pro, Silver Efex Pro, and Sharpener Pro.

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Color Efex Pro 3.0
Nik Software Color Efex Pro 3.0 filters52 photographic filters with over 250 effects for professional quality images. Completely Original. Completely Indispensable.

Nik Software Color Efex Pro 3.0 filters are the leading photographic filters for digital photography. The award-winning Color Efex Pro 3.0 filters are widely used by many of today's professional photographers around the world to save time and get professional level results. Whether you choose the Complete Edition, Select Edition, or Standard Edition, you’ll get traditional and stylizing filters that offer virtually endless possibilities to enhance and transform images quickly and easily.

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Viveza
Viveza - The most powerful tool to selectively control color and light in photographic images without the need for complicated selections or layer masksThe most powerful tool to selectively control color and light in photographic images without the need for complicated selections or layer masks.

Two of the most important factors in creating great photography are color and light. Mastering the art of selectively correcting or enhancing each of these is now possible for every photographer without the need for complicated masks or selections, or expert-level knowledge of Photoshop. Integrating award-winning U Point technology, Viveza is the most powerful and precise tool available to control light and color in photographic images.

U Point powered Color Control Points, placed directly on colors or objects in an image (such as sky, skin, grass, etc.), reveal easy-to-use controls that photographers can use to quickly adjust brightness, contrast or color in a fraction of the time needed by other tools. With Viveza you’ll spend more time shooting photographs and save hours of image editing. Download a free Trial version.

Silver Efex Pro
Silver Efex Pro from Nik SoftwareComplete power and control to create professional quality black and white images in one convenient tool.

Silver Efex Pro from Nik Software is the most powerful tool for creating professional quality black and white images from your photographs. For the first time, all the advanced power and control required for professional results have been brought together in one convenient tool.

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HDR Efex Pro
HDR Efex ProExperience the power, control, and creative expression of HDR. This all in one toolkit lets you achieve your best HDR images ever, ranging from the realistic to artistic.

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Follow our discount coupon links, or enter our exclusive discount coupon code - NIKPSS - during the checkout process at Nik Software for the instant 15% discount. This exclusive discount coupon code can be applied to all the latest Nik Software Photoshop plugins, including Silver Efex Pro, Color Efex Pro, Viveza, HDR Efex Pro, and The Complete Collection (big savings).
Photoshop Blog
Site Grinder Web Design Tool

SiteGrinder Photoshop Plugin - Create Websites Instantly There often seems to be a strict division of labor within the world of web design and development. Creative professionals tend to stick to the Photoshop domain, while those well-versed in scripting are left to the task of implementing their work. Indeed, the two realms are quite different from each other, to which any of us even vaguely familiar with either can easily attest.

Essentially, Photoshop is a no-holds-barred design studio, offering the artist a seemingly endless array of creative options. On the other hand, HTML, CSS, Java and the like follow strict rules of engagement, requiring the developer to take any number of esoteric concerns into consideration in order to ensure that designs are properly displayed on the web.

Turn Photoshop Into A Complete Web Design Tool
SiteGrinder seeks to bridge this gap between design and development. Basically, SiteGrinder turns Photoshop into an easy-to-use and fully functional web design tool. With SiteGrinder, designers will now have the freedom to totally let their creativity loose and then, without skipping a beat, transfer their designs to the web. Bringing esthetic concerns together with more practical considerations, SiteGrinder is an amazingly powerful tool that would make a fantastic addition to any web designer's bag of tricks. Mac OS X and Windows versions of the SiteGrinder unlockable demo are available now via download.

Media Lab's NEW SG3xpress for Wordpress Photoshop plug-inWordPress Photoshop Plug-in Creates Wordpress Blogs & Sites

Designers can now create PSD to WordPress Themes in Photoshop with Media Lab's NEW SG3xpress for Wordpress Photoshop plug-in. In addition, Media Lab has released the SG3xpress Add-on for its SiteGrinder 3 for users who wish to add advanced blog and WordPress Theme-building to the already powerful SiteGrinder 3 website creation software.

If you know Photoshop then you already know enough to start creating WordPress themes and blogs for yourself and your clients. Creating a blog or a WordPress site in Photoshop is easy with SG3xpress. Now you can go directly to WordPress with your design saving even more time and money for yourself and your clients.
Photoshop Blog
Free Plugins And Extras For Photographers And Designers - onOne Free Products - Fully Functional, No Expiry Date

Free Plugins And Extras For Photographers And Designers -onOne Free Products - Fully Functional, No Expiry DateonOne is offering some nice free products for photographers and designers. This software is not the same as the demo products they also offer. These free downloads are fully functional and do not expire. Customers who download these products will also receive special promotional pricing from onOne. The free products include the following:

PhotoTools 2.5 Free Edition - Add a professional look to your photos with the PhotoTools 2.5 Free Edition plug-in for Photoshop. Includes 26 professional-grade actions and photographic effects to make your images stand out from the crowd.

PhotoFrame 4.5 Free Edition - Add the perfect finishing touch to your photos with the PhotoFrame 4.5 Free plug-in for Photoshop. Includes 30 professional-grade edges, backgrounds, textures, adornments, and even full-page album layouts. Discover a whole new way to get outstanding results inside of Photoshop.

Perfect Presets for LightRoom Perfect Presets for LightRoom - Designed to provide a streamlined workflow and make you more creative, these presets for Adobe Photoshop Lightroom were designed to help you get the most out of Lightroom.

Perfect Presets for Aperture - Designed to provide a streamlined workflow and make you more creative, these presets for Aperture 3 were designed to help you get the most out of Aperture.

Perfect Presets for Camera Raw - Designed to provide a streamlined workflow and make you more creative, these presets for Adobe Camera Raw (ACR) were designed to help you get the most out of your Raw images in Adobe Photoshop.

Free Photoshop Templates - Album templates, layouts, backgrounds and edges to save you time in Photoshop.
Photoshop Blog
lynda.com Online Training Library - View Free Video Clips

lynda.com Online Training Library Subscriptions Start At $25 A MonthSubscriptions to the lynda.com Online Training Library provide anytime access to tens of thousands of video tutorials covering Photoshop, Illustrator, Dreamweaver, web design, digital imaging, 3D, digital video, animation, and many other topics. View free video clips.

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Premium subscriptions include instructors’ exercise files so that members can follow along with the exact examples onscreen. Customers learn at their own pace and may stop, rewind, and replay segments as often as necessary. View some free video clips (high resolution).


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